Digital Marketer Portfolio

Welcome to my freelance writing and digital marketing portfolio! As you can see from my writing samples below, I’ve written content and copy for a range of industries. If you’re wondering, “But isn’t it better to hire a writer who specializes in one niche?” that’s a great question! Personally, I don’t like boxing myself in as a content writer digital marketer. After all, doesn’t every industry—from lifestyle to law—need well-written copy and content that ranks on Google? So take a look at my digital marketer portfolio to see if I may be a good fit for your project, and be sure check out my glowing client testimonials to learn what it’s really like working with me.

What type of freelance work can I help you with?

Lifestyle Writing

Lifestyle writing isn’t as easy as many think—it requires creativity and an original angle. At least, that’s what I think! I always like to put my own spin when writing lifestyle articles to make them memorable. Lifestyle writing shouldn’t be just “fluffy” content. It should aim to be substantial and informative, so that it educates your readers and leaves a lasting impression on them.
Legal firms and legal-focused companies need SEO. Unfortunately, many fail to see the value of SEO-optimized content and copy. So if you really want to push your legal firm or legal service provider ahead of the competition, you need strong, well-researched content that your target audience will find useful. Why am I the person for the job? Well, I know what works! My experience working with numerous legal-focused SaaS companies as well as a few law firms is a testament to that. I was even an Associate Marketing Manager at a major legal SaaS company. Check out these articles to see the power of great legal content:

Business Writing

If you run a small or large business looking to put a spotlight on your product or services, I know precisely how to make your business stand out. Having worked with both small mom and pop businesses and multi-million dollar companies, I understand the need to represent a brand authentically and effectively through written content.

Digital and Content Marketing

Digital and content marketing are topics that requires deep knowledge and experience. Having worked as a Content Director at a content marketing platform, Digital Marketing Manager of a fintech company, and an Associate Digital Marketing Manager for several brands, I have the experience and skills to boost your marketing business’ content marketing strategy and digital marketing. My experience both as an in-house marketer and freelancer has proven that I know how to boost website rankings, engagement, and conversions.

Health Writing

Health writing can be tricky. You need to strike a balance between being equal parts informative and riveting. On one hand, if an article is too technical, it will fly over most people’s heads. On the other, if it’s too vague and simplistic, it will tarnish your authority and compromise your SEO. Speaking of which, health writing needs to be in line with Google’s Y-M-Y-L and E-A-T Quality Standards. It’s a good thing, then, that I know all about how to write in line with these standards and write content your readers can’t get enough of.

Copywriting

Copywriting is one of the most integral parts of improving not only your brand awareness, but also web presence. I have helped a range of brands take their words to the next level (and rank on Google!). If you’re wondering why your homepage and website as a whole isn’t ranking, poor copywriting could be to blame. Remember, even if the words on your page sound great, they won’t be able to rank on Google unless the right keywords are targeted in the right way. Fortunately, I not only know how to conduct keyword research, but I also know how to select the ideal keywords and incorporate them naturally into your copy.

Pet Blog Writing

Do you run a pet products or services company? Or are you a prolific pet blogger who needs a hand with publishing regular content? It’s a good idea to hire a freelance writer who knows how to write articles about pets that convert. I’ve written more than 100 articles about dogs, cats, and pet products. Check out the pieces below to read a few of my favorites. (N.B. I’ve ghostwritten many of these articles, which is yet another service I offer!).

Job and Career Blog Writing

Ranking a job- or career-related website is incredibly competitive. Especially when you have big players like Monster who have a team of content experts. Well, outranking them is not impossible! You just need content that really connects with readers and is optimized for search engines. I have written countless articles for these industries on topics ranging from resume writing to job hunting tips. I’ve also written resume and cover letter templates and even scored some expert mentions for my clients and past companies. (Fun fact: I used to work for one of the most popular job resume builders out there!).

Technology Writing

Just because an article talks about technology, doesn’t mean it should be dry or confusing. In order to connect with new audiences for your SaaS business, you need to speak their language. Oftentimes, that means simplifying complex tech concepts and explanations so they are more digestible. Needless to say, that doesn’t mean ‘dumbing down’ your content! Your content should be still well-researched and written in an authoritative manner, but it should also be approachable and easy-to-follow. I specialize in this type of writing, as you can see from my technology writing samples below:

Travel Writing

I have an extensive travel writing portfolio, ranging from work published in everything from airline magazines to travel guides. I’m somewhat of a travel addict (I’ve been to 30+ countries and counting…), so my love for it comes through each time I research and put together a piece. Travel is a $1.6 trillion industry, so if you want a piece of the pie, you need compelling content to draw readers in.

Freelance Editing Work

I have edited hundreds of articles as both an in-house marketer and freelance editor. In addition to ad hoc editing work, I was previously the Editor in Chief of FreelanceWriting.com and Wellme.com.  I’ve edited blog posts, whitepapers, partnership proposals, and documents that have been translated into English. To me, correcting typos and grammatical errors is only the tip of the iceberg when it comes to being a great editor. I believe that every great editor needs to look for opportunities to help a given piece of content come to life. They need to have an understanding of everything from how to structure content for readability to selecting the right visuals to use. Needless to say, they also need to ensure the content meets relevant SEO and content marketing goals.

Cryptocurrency Writing

Looking to hire a cryptocurrency writer with extensive SEO knowledge and industry experience? I have experience writing SEO-optimized website copy, blog posts, and comprehensive guides for a variety of cryptocurrency companies. I also have experience editing and proofreading cryptocurrency whitepapers and onsite copy, as well as editing partnership proposals (all of which successfully passed!). In fact, I used to be the Online Marketing Manager for a major cryptocurrency exchange!